About me

March 24, 2007

I came to America from Italy in 1980 with three passions; the Italian passion for life, and a personal love of acting and cooking. I am a chef & restaurateur in New York City. My restaurants include Centolire and Centolire Cafe & Panini. I have written five cookbooks, including  A Tuscan in the Kitchen, Simply Tuscan, Fish Talking, La Mia Cucina Toscana and Two Meatballs. My autobiography  Dirty Dishes — A Restaurateur’s Story of Passion, Pain and Pasta  is now available. I live in Westchester with my wife and children where I coach my son’s soccer team, listen to Italian pop songs and opera, and cook.

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PINO LUONGO

Pino Luongo’s love of food extends back to childhood afternoons spent in his mother’s kitchen and summers working at his uncle’s restaurant in Porto Santo Stefano. Although he originally trained to become an actor, Luongo ended up following his initial passion, pursuing a career as a chef & restaurateur when he moved to New York City from Florence in 1980. In 1983 he opened Il Cantinori, which became an instant hit. With each succeeding restaurant, Luongo has transferred “the essence of my homeland–the flavors, the landscape, the history and the culture of Italy” to America. In 1988 he introduced regional Italian cuisine with Sapore di Mare (Taste of the Sea) in East Hampton, and again in 1989 with Le Madri (The Mothers), for which he flew in Italian mothers to ensure the utmost authenticity.

Luongo opened his first Coco Pazzo (The Crazy Chef) in 1990 on Manhattan’s Upper East Side. Just as the name suggests, Coco Pazzo introduced clever sophistication to traditional Tuscan fare. Diners soon become regulars, as Coco Pazzo’s clientele of luminaries from the financial world and entertainment industries responded to the touch of wit in his dishes and the warmth of the atmosphere.

In 1997, Luongo formed an alliance with Cornerstone Equity Investors, whereupon he opened several additional Coco Pazzo restaurants: Coco Marina, formally located in the World Financial Center; and Coco Pazzo Teatro, formally located in Times Square’s only luxury boutique hotel, The Time, as well as Coco Pazzo and Coco Pazzo Cafe locations in Chicago.

In 1997, Luongo realized his dream of bringing Tuscan lifestyle to America in the form of a 10,000 square foot location in Rockefeller Center, the aptly named Tuscan Square, which encompassed the best of all worlds: chic restaurant and bar upstairs, espresso bar, bakery and market place with prepared foods downstairs.

In March 2001 Luongo opened Centolire, Italian for “100 lire,” and is the name of an old song that stated, “with 100 lire you can go to America.” Decorated with the antique tools used by early Italian American immigrants and elegant Brunschwig et Fils fabrics, Centolire features old and new world Italian American cuisine: Spaghetti alla Chitarra with Meatballs, Peas and Mushrooms; Classic Caesar Salad Prepared Tableside; Mezze Maniche with Cauliflower Confit and La Grande, a Grilled T-Bone Steak
with choice of accompaniments.

In addition to his prodigious activities as a restaurateur, Luongo has also written five cookbooks: Two Meatballs in the Italian Kitchen, A Tuscan in the Kitchen, Fish Talking, Simply Tuscan, and La Mia Cucina Toscana.

In 1996, inspired by the desire to give his customers access to the great flavors of Coco Pazzo in their very own homes, Luongo created the Coco Pazzo food line. The popular line is carried at many fine stores, a few of which include: Wegmans, Food Emporium, D’Agostino, Fairway, and Eli’s in New York, Kings in New Jersey, Treasure Island in Chicago, and Draegers and Andronicos in California, Stop & Shop in Connecticut and New York, Giant Food In Maryland and D.C., Raley’s & Nob Hill in Northern California, Raley’s & Nob Hill in Northern California, Thriftway in Seattle, Gristede’s, and Foodtown. The line comprises pasta sauces, Arrabbiata, Cacciatore, Puttanesca, Rustica and Vodka; seafood sauces, Intenso, Pescatore and Piccante; and soups, White Bean with Escarole, Five Bean with Barley, Three Bean with Sage and Lentil with Thyme.

Luongo travels home to Tuscany several times a year with his wife and three children. The time he spends out of the kitchen is spent on the soccer field, listening to Italian pop and opera, and enjoying his family. The Luongos reside in Westchester, New York.

For more information on Pino Luongo, please visit our website.

http://www.pinoluongo.com/

7 Responses to “About me”

  1. Patricia Hale Says:

    On a cool, rainy day today, I just tried your Tuscan White Bean Soup with Escarole. While searching the can for the directions, I read what you wrote about your boyhood. So, I took what was left of a baguette and started dunking. Thank you for canning your aromatic, herbal soup. It was a very good lunch!

  2. ywrites Says:

    Hiya!

    You have a lovely bio! :)
    And your recipes are fantastic! I’ll add you to my Blogroll, because this site is soo amazing!

    Thank you! :)
    Yasmeen
    http://www.ywrites.wordpress.com

  3. Tony Priolo Says:

    Ciao Pino, Send me an email, I hear you are coming to Chicago for the restaurant show and would love to go to dinner with you.
    Tony

  4. Steve Phillips Says:

    Me and my boyfriend, and a group of friends are planning a trip to New York and we had planned to visit Il Cantinori but after I heard how the Owner PINO LUONGO Dissed one of his patrons a celebrity in fact about how much the wine bill was and is going to rant about it in his forth coming dirty dishes. I just lost my appetite . This is in pour taste. I too would feel I have the right to question my bill if I felt it was out of line. In my eyes the owner just lost my business and Dinner for 8. I certainly wouldn’t want some owner giving me a hard time , im here to have a nice vacation. Mr. Luongo Just shot himself in the foot by showing what kind of person he is. He being in the restaurant business must surely understand that people will question there bills if they feel they have been over charged, It is my right if I feel someone is being shady or I feel I have been over charged for something. Only a fool would let himself be robbed.

    So thanks for showing the public your true colors Pino Luongo. There are many other restaurants I would gladly spend my money at. Oh by the way I took the liberty of going on food chat sites to let them know as well. I feel every patron should see how you deal with the people in general celebrites or not.

    Thanks for saving me my hard earned money.

  5. Gianni Lovato Says:

    Sig.Luongo;
    Ho avuto il piacere di ascoltarla durante il programma sul Leonard Lopate di martedì 13 gennaio.
    Thank you for finally revealing some of the secrets of REAL Italian cooking: utter disregard of rigid recipes, not being afraid to make mistakes and creative common sense. Finalmente! Perhaps one of these centuries, thanks to other generous and talented people like you, America will even discover things like “casseola”, “bagnacauda”, “baccalà alla Vicentina” & the zillions different (and constantly updated) truly regional masterpieces.
    Nel frattempo, per un poco di sapore di Maremma, posso suggerirle di provare questa gente? http://www.dancingewe.com (è un piccolo caseificio di NY State vicino al confine con il Vermont e la proprietaria è una gentilissima signora Maremmana che fa dei formaggi di sogno!)
    Thank you again, complimenti e…tanti auguri da un milanese in esilio che non ha avuto il coraggio di essere un obbiettore di coscienza!

  6. Franco D Says:

    Hello Mr. Luongo,

    I purchased your latest Book…”Dirty Dishes”. I am from Toronto, Canada. I have a question for you about opening a restaurant.

    I am a man in my 40’s, I have no restaurant experience. I was born in Italy but raised in Toronto. I too was influenced all my life by the simple beautiful loving cooking of my Mother and Aunts. Since my early 20’s I’ve been cooking for myself and my family, practically every day, but never on a professional level. I cook simple Italian Food and am considered a good cook by my family and friends. I do not think that I am a chef by any measure, but the desire and deep passion is there.

    I collect and read cookbooks constantly and came across your book on the shelf by a happy accident. Your book opened a door in me that’s been shut (but not locked)about the dream of operating a simple cozy italian restaurant. One that makes me happy and provides a decent living for my family. I too have come to a realization in my life that above all else… I LOVE TO COOK.

    But is this realistic or possible for someone in my stage of life. I have a wife and two small boys, so it makes it difficult to start at a low-paying apprentice job and be able to support my family.

    I am in a position where I can finance a modest investment in my own restaurant. I know that one can say that I’m trying to skip the years of learning the skills of being a Chef or Restauranteur. But my reasoning is, by investing in my own place, I can be involved in what I love and hopefully live a financially comfortable life. I don’t have 10 years to struggle as an apprentice chef. If I was in my teens or twentys I would jump at being a chef.

    Being a Restaurant owner suits me just fine because ultimately I would rather be a happy Restauranteur than a famous chef. I just want to serve good food and provide customers with a good night out.

    Most Chefs and Restauteurs I’ve asked here in Toronto about opening a restaurant tell me that you need to start at a young age to be either a great Chef or a Restaurant owner to be successful.

    I have a passion for my own restaurant that’s been bubbling deep inside me since I was a young man, but never could do anything about it. Now I am in a position where I am asking myself, If I don’t do it now, it will be too late.

    Mr. Luongo…I will stop rambling now and ask you straight out…In your opinion, can a person who is not a professional chef or an experienced restaurant manager, in the middle of their life, start and operate a successful restaurant? And If I love to cook, is it more important for me to work in the Kitchen as the chef, or do I hire a professional chef and kitchen staff and focus on running and developing the business?

    Your advice would be a blessing.

  7. Scott Says:

    Dear Pino

    Just wanted to say how much we miss Coco Pazzo. My wife and two young children were frequent Sunday vistors. We know you would have preferred to still be there also. Carlos your maitre’d and Macello one of the most attentive and well mannered waiters I have known are greatly missed. If you know where they are please let me know and would love to drop in and see them. Thanks for making some great memories for us!


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